Okay, okay, I know what you’re thinking, I have had a previous WSO.
But the truth is that I really don’t count that as I didn’t set it up on Warrior Plus. Plus with that WSO, I was just offering a 5 pack of PLR articles.
This time around I did everything myself, (well except the WSO graphics).
Let Me Tell You Why I Created The WSO
Before I get into the results, let me tell you why I went ahead and decided to release a WSO.
Many of you who have been reading my blog know that I have a Flippin Websites course that I have completed, but have not released it.
One of the main reasons I haven’t released it, is because finding JV’s and affiliates has seemed to be a challenge.
I seem to always be extremely busy with school and everything else on my plate.
Plus to tell you the truth, I really don’t like the idea of approaching people and asking them what they can do for me, especially, if they don’t know me.
I reached out to Erica Stone to ask her a couple questions regarding how she got the courage to release her own products.
If you don’t know who Erica Stone is, she is an awesome person and I have purchased several products from her.
I know that she cares about her customers because I have reached out to her in the past. No I didn’t ask her for any help with my WSO, I just wanted to ask her about her personal experience about how she got the courage to release a WSO.
Here is what she told me:
I don’t mind the question at all!
I had absolutely no clue what I was doing when I launched my first WSO. All I had was an association with a very popular thread about Amazon on the forum and that had gotten me a bit of attention.
I had no list when I started. I had no JV partners (I didn’t even know what that was at the time).
I simply put up the WSO and told a few friends. That was on April 29, 2011.
I sold 62 copies of my book in the first week. I had no affiliates promoting it at the time and I don’t recall what the sales page looked like then but it couldn’t have been pretty.
I still didn’t build a list but the product got some attention from some folks who gave me a lot of advice including help setting up Aweber and at least capturing my buyers’ email addresses.
Just a couple of weeks ago that book sold it’s 1000th copy. I’ve continued to revise it and the sales page and bump it here and there. I then created products that accompanied that book, got more attention, got more affiliates and started to promote to my own list so that subsequent products made more and more sales.
I still don’t do product launches like the big guys. I rarely tell others I’m launching until a few hours beforehand. I don’t do JV contests for affiliates. I don’t do upsells or OTOS and yet I’ve done very well with my books and I thoroughly enjoy the process the way I do it.
I think your profile will help you with sales. You’ve been a member for a long time and you have a decent number of posts and thanks and those are some of the things people look at when they see a WSO listing.
If you know someone you could JV with then go ahead but I wouldn’t let it stop you or hold you up for long. If you have a good product and a catchy WSO thread title you’re bound to make some sales and you are likely to attract some affiliates.
If you need any help along the way just let me know!
So I figured what the heck, the only way I would be able to find out what type of results I had, was to release my own real WSO using the Warrior Plus.
After all, I know from being on line that you can’t base your results from other people’s results. (just because someone has success, doesn’t mean you will) If you do, then you’re in for a world of hurt and will only be disappointed.
Plus I’m not scared to fail. I guess you could call me the queen of failures.
My friends tend to think that I’m crazy because no matter how many times I fail, I keep pushing forward. (I don’t know if that’s a good trait to have or not?)
So I recently completed my traffic domination guide and have a link to it on my blog. Well, I figured why not test it out releasing it as a WSO, after all I can see what type of results I can expect without a JV or an affiliate list.
After all it only costs $40 to list a WSO. (No I’m not against spending money to test things out, after all it’s the only way we learn.)
If you’re not willing to test, then how can you know for sure if something will work or not?
So I did a whole revamp of the sales copy, because I felt like it needed some improvement. (Yes I re-wrote the sales copy myself.)
I’m feeling a little more confident with my sales copy writing, thanks to the coaching that I paid for.
I then outsourced the graphics, I probably could’ve released it without re-doing graphics, but I wanted everything to be perfect. (which is a myth BTW, it will never be perfect)
So now that you know why I decided to release my first product, let me tell you about that morning.
I Was Scared As Shit To Release My First Real WSO
Releasing the past WSO was easy, after all it was just PLR articles. People would just be taken to a download link to access their product.
However, this time around, I have everything set up inside of Digital Access Pass. They would need to get their password and login info to be able to log into their account.
This means that everything needs to work perfectly. The last thing that I want to do is get a bunch of emails from angry buyers saying that they couldn’t access the information that they paid for.
All kinds of thoughts kept running through my head.
- What if no one buys?
- What if I don’t set it up right?
- What if I get a bunch of people who give me a bunch of negative reviews?
- What if I get a bunch of refunds?
- What if I don’t get any affiliates?
- and etc…(it’s funny how the mind can scare you into not moving forward with your goals.)
I had my WSO thread approved weeks before I released the product, actually it had been approved on the 9th of November.
Well this past Tuesday morning, I decided to skip school and go ahead and release my first WSO. After all, if I didn’t do it now, chances are I would continue to make excuses about why I didn’t release it.
I paid the $40 for the thread to go live and changed out the sales copy that I originally had and pasted the new WSO graphics into the thread.
Next I headed over to Warrior Plus and linked the thread to the Warrior Plus button. Next, I started rounding up reviews.
I had already asked some people for reviews and had made some improvements to the product before I released it, but I needed more reviews.
My Results Not Very Good
While I can’t totally complain as I did get some sales, but I have to admit they were not that great, in fact, I would’ve have loved to do a lot better.
In the first 24 hours, I made 9 sales. I started the WSO off at $7.00 and had it set up on a dimesale.
As soon as it fell off the front page, I have not made a single sale.
I’ve had a bunch of affiliate requests, but will talk about that later.
Now I can see why my coach and everyone else says that it’s all about having affiliates and JV partners.
What I Plan To Do Next?
I know that most people would just probably let that thread die and walk on to the next project.
However, I am going to be bumping that thread, after all I did make my $40 back from releasing the WSO.
Not to mention that I now have a buyers list. Which in my opinion is a lot better than a freebie list.
I have used free WSO’s to build an email list in the past and let me tell you, it just wasn’t worth it. So I will take the buyers list over the freebie list anyday.
What I Personally Learned
I feel like this has been a great learning experience and I’ve learned quite a few things from it. I know that you may have different thoughts about my success, but this what I’ve personally learned.
- If you have a product and want to release a WSO just go ahead and do it.
- Everything is scary the first time, but it’s really not that bad.
- Don’t wait till everything is perfect, because it won’t ever be 100% perfect
- You don’t need JV’s and Affiliates to release a product. (Sure it may be the faster way to success, but don’t wait too long)
- Once you have the first WSO under your belt, you realize that it wasn’t so bad.
- While I may not have had a huge success, I am now building a list of buyers.
- The only way to learn, is to get out in the trenches.
Now, I know that I’m no expert in releasing WSO’s and my personal experience will be what I learned. If you do decide to release a WSO, please feel free to share your personal experience as well.
Time To Share
Have you released a product of yours? If so where you scared and did it almost stop you from releasing it? From your personal experience, does it get easier the next time around?
Of course if you have any tips or advice on what I could do better for my next WSO, I’m all ears. Here’s the link to my WSO if you want to check it out. My First WSO.
Journey To Full-Time Income