Yesterday I played hooky from school to work on my product creation project. I only have one class on Friday mornings it is from 9:00 – 9:50 so I thought it would be a great day to miss and get as much done as I possibly could.
I have gotten back my WSO graphics from the designer and have now put the graphics on my website.
One of the things that I spent pretty much all day doing is deciding if I wanted to set up a JV page or a JV Blog.
What Is A JV Page?
I’ve never set up a JV page or a JV blog before and this whole process of the product creation is new to me.
The JV page is set up to let people know about your launch…and it is an important part of the product launch.
On the page you will want to give people as much information about your upcoming launch as possible.
This page is set up to help you recruit affiliates so they can promote your product.
The more information you can put on your JV page and let people know what your product is about, then the better chance you have of them promoting your product.
Plus you won’t have to worry about them asking you a lot of questions because they are confused about your product.
I Set Up A JV Blog
After looking at several sample sites yesterday, I decided to set up a JV blog.
I think it’s much easier to set up a blog and deliver the promotional tools and information they need to know about the product than just using a page.
I set up a whole new blog on a sub-directory inside my main product and made it strictly for the JV blog.
I turned the blog into a membership site for my JV partners and have provided as many tools and resources I could to help make the promotion of my product easier.
Here is a snapshot of the inside of the JV blog.
Once people sign up via the squeeze page they will automatically be redirected and to the inside of the membership blog to the Welcome page.
From there they have access to all of the resources and tools I’ve set up inside the membership.
So I will be using a squeeze page for the home page of my JV blog and when people opt-in to the squeeze page, they will be taken directly into the membership site.
This helps you build a list of JV partners…who may be interested in promoting more of your products later on down the road.
I think I am going to have a JV contest (but it’s not set in stone yet).
What To Put On Your JV Page or Blog
While you want your JV blog to look professional, it doesn’t have to look amazing like the sales page. I created mine myself by using Optimize Press and Digital Access Pass.
This is my first real product using DAP and I have to say that I am loving it. I did have some issues with it working properly, but after contacting support they helped me get the kinks out.
Now there are some important things that you absolutely have to have on your page or blog.
- Copy of your sales page
- How your sales funnel is going to work
- Commission Payouts (let them know what you plan on paying your affiliates)
- Launch date (I haven’t set up a launch yet as I have some other steps to do before launch date)
- Email Swipes
- Email Promotional Tools
- JV contest (this isn’t required, but can help you get more affiliates)
- Leader Board (Keeping track of the affiliate leaders)
- Affiliate Links
- Contact page
Once you have all these things together, then you have your JV page or JV blog set up.
As you can see from the snapshot inside my JV blog I have set it up as membership site.
I have added everything to it, except the affiliate links as I don’t have them yet.
I am still adding some email swipes to it as well; however, everything is pretty much set up already.
Making It Extremely Easy For JV Partners
Basically, the JV page or JV blog is meant to make it as easy as possible for the affiliates. If you have ever promoted anything as an affiliate before then you know that choosing one that is easy to promote is a plus.
Not to mention as an affiliate we always tend to look for the products that actually pay their affiliates a decent percentage.
The last thing we want to do is sign up as an affiliate and work for peanuts.
So when deciding how much you will be paying your affiliates, you want to make sure that you’re not greedy…after all the affiliates that do sign up will be working hard to promote your product.
Giving Out Review Copies
I haven’t given out any review copies yet, I’m still working closely with my mentor to make sure that everything is set up correctly. I am now on to the next stage of my product creation, which is looking for a JV Partner to launch with my product.
Today, I will be sending my online mentor everything regarding my product as it’s time to start looking for a JV partner.
Once I have a launch date then I will be giving out some review copies.
However, I won’t be giving out review copies to everyone.
Since I am launching this on the Warrior Forum, I will be giving review copies out to people from the Warrior Forum who have a certain amount of posts on the forum. (haven’t decided on the number yet)
I will in turn ask them to come post a testimonial on my thread before the product launches.
I also will be giving reviews to people who have big lists…and their list would benefit from my product.
I may also give out a few reviews on my blog, but still need to figure all this out.
The last thing you want to do is give out review copies to just anyone…otherwise so many people will want review copies.
I will most likely limit my reviews to about 10 – 15
A Must For A JV Contest
I haven’t decided if I’m going to hold a JV contest, although I am leaning towards having one.
I kept changing my mind about it, because I did not want to lose money if my launch is a total flop.
However, what you can do to protect yourself is set minimum sales for your payouts.
This means that if you someone doesn’t reach the minimum sales for the number one spot, then you don’t have to pay out the first prize winnings.
This is the best way to do it to protect yourself from losing money.
The last thing you want to do is launch your product and then it ends up being a total flop…then you get stuck having to pay out the prizes.
1st Prize $300 (75+ sales)
This means that the first prize winner will get $300. However, they have to make at least 75 sales in order to claim their prize money.
While many people may not like the minimum limit…it protects you as the product creator.
I did add the page for the JV contest on my blog as I am really leaning towards having one. I think this would be a huge plus for getting more affiliates to promote my product?
Anyway, I just wanted to update you where I am on the product creation…as it has definitely been a work in progress.
And hopefully this post has helped people who are considering launching a product understand why a JV page is vital and what information needs to go on it.
Now that the product is all done and set up, minus the sales funnel.
It is now time to start looking for a JV partner to launch with. I will keep you updated on that part of my progress.
Time To Share
I know many of you have held contests on your blog before in the past. Do you think that holding a JV Contest will help me get more affiliates to promote my product?
As for the number of review copies…what do you think is a good number to give out to get a decent amount of testimonials?
Journey To Full-Time Income