I don’t know about you, but a lot of us building our email list are told to give away a freebie to get subscribers to want to opt-in.
One of the coaching programs that I am involved with talks about the importance of segmenting your lists to separate the freebies from the buyers.
This will help you separate the freebie seekers from the people that are willing to buy.
I am using Getresponse and I know that a lot of people choose to use Aweber. I spent the last 45 minutes trying to find information online on how to segment lists on Getresponse and all I found was information regarding Aweber.
So I thought that I would go ahead and show you how to do it. It is not difficult, in fact is very easy.
I don’t consider myself a Getresponse expert, but they do have some great tutorials that will show you how to do this.
I just figured since it took me 45 minutes to do it, maybe I can save someone time who is looking for the same information I was trying to find.
Before You Segment Your List
One of the first steps that you have to take before you even consider setting up the automation feature on Getresponse is to create a different campaign in your account. You may already have one that is set up especially for your freebie that you have set up.
You will want to create a different campaign that will be specifically for your buyers. You can set it up with a campaign name that will help you remember that they are your buyers.
I have mine set up with the “premium” or “elite” in the campaign name. This alone will help me realize that they are buyers and not the freebie seekers.
Steps To Segment Your List In Getresponse
First you will want to log into your account.
You will see the following:
Click on automation and then you can choose from several choices. I will only be talking about the one that will move them to the campaign you set up for the buyers.
Upon Sale — then move: This option will allow you to move the contact from your freebie campaign to the buyer campaign that you created.
Once you choose the campaign that you want to move the contact to, you just click on save. Done!
If you are still confused about how to do this, I found a great tutorial on how to make automation work.
Why You Need To Segment Your List
If you ask most internet marketers who are making money with their email list they will tell you that the “money is in the list”. In fact many of them will tell you that you should provide valuable information to your email list.
What I am learning from my coach is that it is important to segment your list from the freebies to the buyers.
One of the main reasons is because you are going to be working hard to build relationships with your list in your auto-responder series or broadcasts.
The information that you provide to your list is going to be extremely valuable and you don’t ever want to bombard your buying list with a bunch of offers.
Not that you really want to bombard your freebie list with a bunch of offers either.
He says that the people who sign up for the freebies do not mean anything to you at the beginning. They have signed up for your account, but now it is your job to begin promoting products that will help you segment your list.
You don’t want to spend the time giving your most valuable information to your freebie list.
Only and only when you have segmented the list and have a buyers list do you start providing value to your list.
I know that a lot of people do their email lists differently. A lot of people will tell you to build relationships from the get go. My coach is a little more aggressive in his email marketing tactics. He says this is what works for him.
I am going to start testing this method and see how it works out. As I mentioned, I am still new to email list building, but I want to ensure that I do it the right way.
This is the reason that I got a coach to help me better understand what I could not grasp when I first started internet marketing.
I am sure that I won’t be as aggressive as he is, but I am going to start segmenting my list.
Time To Share
Now that I have shown you how to segment your list in Getresponse, I would like to know, do you segment your freebie list and your buyers list?
I am interested in seeing how other people segment their lists or if they even bother.
Journey To Full-Time Income