I started doing pay per call about a month ago and have gotten involved with Pay Per Click, also known as ppc.
In fact, this is the main reason I haven’t blogged for a while. I have been busy learning as much as I can as well as implementing everything I am learning.
You can read everything you need to know about ppc, but the best way to learn is to actually set up campaigns and get started.
One of the benefits of actually learning ppc, is that once I figure it out, I can market anything.
I won’t have to worry about Google update changes or anything else affecting my traffic.
This is the main method that I am using to make money with Pay Per Call. Now this isn’t my first time around attempting ppc, in fact, I tried it when I first got started online.
However, at that time, I had no clue what keywords were. I made a huge mistake in ppc at the beginning that I swore that I would never try it again.
I ended up losing hundreds from my first pay per click experience.
I decided to jump in and give it another shot. This time around I feel more comfortable because I know a lot more than I did when I first got started. While it is still a learning curve, because I haven’t done any ppc in a long time.
Getting Started With Bing Ads
I decided to skip the learning curve with Adwords and get started with Bing.
First of all, I know that Google Adwords provides way more traffic than Bing, but I also know from my personal experience that it’s possible to lose a lot more money with Adwords than Bing.
So for my learning experience and venture, I chose to get started with Bing.
I know you’re probably thinking, why start with Bing? Especially, if I can get more traffic with Google Adwords? Well the truth is that I am scared to use Google.
I don’t know enough about ppc yet. Once I get a better understanding of it, then I will move over to Google.
Anyway, I signed up for Bing about 3 weeks ago and claimed my $50 coupon.(they give this to every new user)
I used this coupon to test out some campaigns to see if I could make some profitable or not.
As you can see from my stats, I got started with my first ever Bing campaign on the 12 of May. This was from the earnings of the $50 coupon I received from Bing.
At this time, I tested 3 campaigns. I used $30 from the $50 to test this campaign. As you can see, I got a conversion rate of 26.09% and an epc of $1.70 and a total earnings of $117.
Now keep in mind it took me $30 to earn $117. So was it profitable?
Figuring Out Your ROI
Now I am no ppc expert by no means and am learning as I go. One thing I have figured out is how to figure out my ROI (return on investment). This is vital, especially, if you want to create profitable campaigns.
Sure we all know that the goal when using Pay Per Click is to make more money than you spend. But how do you figure out what your ROI is?
ROI = [(gross profit – investment) / investment] x 100
This will help you determine what your ROI is. When I enter my numbers in this formula, you can see that my ROI is $290%.
So yes this is a profitable campaign. Now I have been working on this campaign to optimize it even further to see if I can scale it up. Right now my CTR is .97% and my goal is to get it over 1%.
The higher your CTR is the lower you pay for each click. Of course, you don’t want to just be getting a bunch of clicks that don’t convert into commissions.
What Is Pay Per Call?
I found out about Pay Per Call about two months ago. There are several companies that will pay you for each lead you generate. Once you are approved for these offers, you are assigned a dedicated phone number.
Your job is to drive phone calls to this number and if the phone calls meet the requirements, you get paid a certain amount.
Every offer is different as well as the payouts. Some of the companies will want the callers to stay on for 1 minute, while other companies want the caller to stay on for 2 minutes or longer.
While it sounds easy, the hardest part is driving traffic to the phone numbers.
I have found that ppc is the easiest way to drive the traffic to the phone numbers. Of course, it costs money to use ppc, but if you make a profit then in my opinion it is well worth it.
Anyway, I just wanted to leave a quick post and let you know what I’ve been up to. I will be posting some more of my learning experiences as well as successes and failures from my pay per click venture.
Time to Share
Have you ever attempted ppc? Do you currently use ppc as one of the methods to drive traffic to your offers?
If you have had success with pay per click, how long did it take you to become proficient in it?
Journey To Full-Time Income