Now that you are focused on building your email list and making it your top priority, it is important to focus on what you will be giving away to grow your email list. Many successful people who are building an email list or have built one will tell you that you need to provide something of value. Think about it, you are not willing to give away your email for just anything. People who sign up for our email lists are going to expect something of great value.
What Type Of Freebie To Give Away?
This does not mean that you have to spend a week creating your freebie. Heck you can even purchase some great freebies to give away to your subscribers. However, you want to ensure that it provides value to your readers. You will be making your first impression to your subscribers when they optin to your email list.
If you provide them with value through your freebie that you are giving away, they will be blown away. As you begin to build your relationship with them through your autoresponders, they will grow to like and trust you.
So don’t take the freebie that you are considering giving away lightly. While I don’t suggest that you spend a lot of time creating it, after all it is just an enticement and a way to get people to optin into your list. You need to ensure that you give them something that will help them build their business.
Many people choose to write an ebook that they create and can give away for free. You can call this freebie anything you want for example; you can call it:
- Five Ways To Drive Traffic To Your Blog
- How To Use PLR Products
- Tools Every Newbie Should Have
- How To Do Keyword Research
Sit down and think about it, when you first got started blogging, what did you have difficulty with? I know that when I personally got started online, I was clueless about everything online. It took me forever to find out what keyword research was and how to implement it correctly. Of course, I spent a lot of time trying to figure things out on my own because I never used any type of coaching programs to help me understand internet marketing. However, now I am involved with a couple of coaching programs and am finding my way along better.
If you are still unsure of what type of freebie to give away, then I suggest that you sign up for a couple of email lists from successful bloggers in your niche. Use an email that you don’t really care about and sign up for like 5-10 lists to get an idea of what they are giving away as a free product to help them build their email list. Now I am not saying that you want to copy them, but this will provide you with an idea of what people are actually willing to give away their email for.
Using PLR To Create Your Product
If you are new to creating a product and it scares the crap out of you to think that you have to create a freebie. Then you can consider using PLR to create your freebie. There are several sites that provide decent PLR Products in different types of niches. Tradebit is a great inexpensive place to purchase your PLR to use for your free giveaway.
Now I don’t recommend that you just purchase an ebook from Tradebit and then give it away. The main goal of building an email list is to begin building a relationship with your subscribers. This means that you have to create a product that is unique to you and will show people your style of teaching and writing.
Plus another reason that you want to create your own product is because you can put your name on the product and claim full authorship of the product without having to worry about stealing anyone’s content. Sure it may take you a while to create your first product, but imagine the feeling that you will have once you have created your first product. You will be happy to give that product away to people who sign up for your email list.
Time To Sit Down And Create Your Product
Now that you know what you will be creating for your freebie list builder so people can sign up email list. It is time to sit down and create it. The best thing to do is just open up Open Office and begin writing like a madman or woman. Don’t worry about any spelling or grammar. You just want to get your thoughts down as quickly as possible. You can go back and edit it later and ensure that it makes sense.
I love using Open Office to create my ebooks because it can easily convert them to a pdf. Sure you can use Microsoft Word if you have it, but Open Office is free and anyone can download it and begin using it. So don’t feel like you can’t write an ebook even if you don’t own Microsoft Office.
Don’t think that your free report has to be extremely long. I suggest that you write a 10 or 15 page report that provides value to your readers. If you sit down and work on this free product, then it should not take you more than a day to complete it. If you are a really fast writer then you can get it done in 5-6 hours.
Once you are done with your product, you will want to run spell check on it to ensure that you do not have any misspellings.
Creating An Ecover For Your Ebook
Don’t think that it has to be an extremely professional ecover, I have found several free ebook creators that you can use to create a professional ebook cover. All you have to do is search Google and you will be able to find something that you can use. You can also search YouTube and find several great videos that will walk you through step by step on how to create an ebook cover.
Don’t forget to put your name on the ecover, after all you did create the product and you want people to see your name on it.
Don’t Forget Your Resources Page
If you have been involved with internet marketing, you may have already created a product of your own. If so then do not hesitate to put that on your resources page. This will help you get click throughs to your product.
Even if you don’t have your own product, you can recommend products as an affiliate. I highly suggest that you recommend products like hosting, auto-responder services, screen capture products and etc… These products will help anyone who is running an online business and you can make a commission if someone purchases through your links.
Sell Them One Of Your Products
Yes I know that people are signing up for your free product, this does not mean that you can offer them a chance to purchase one of your other products. People are signing up for your free product, but what better time than now to get your products in front of them?
One of the things that I am learning from Elite IM Academy is different methods to use to build my email list. You can create a separate page with one of your products or better yet you can put a link for it right on your free report.
Even if they don’t purchase it today, they may come back to your free report later on to purchase it. There is nothing wrong with using these soft sale techniques to get your products in front of your subscribers, even when giving away your free report. I would suggest that you don’t try to oversell your products though, this may cause them to quickly unsubscribe to your list.
Okay now that we have talked about creating our free product, we have to focus on how you will be delivering that product. This is something that I am still working on, I have a method set up, but it is not the best right now. As soon as I improve my method, I will discuss what I am doing to deliver my freebie.
Time To Share
Do you have a freebie that you give away to your list? Did you create the product or is it a PLR product? I would like to know what people use as an enticement to grow their email list.
Journey To Full-Time Income