We’ve all heard people tell us that product creation is where it’s at. Now I am not saying that you shouldn’t create a product. What I’ve learned from my personal experiences is that regardless of whether you have a product or not, you won’t make a lot of sales without traffic.
You have to have a following before you can expect to make a significant amount of sales.
So what does this mean for someone who wants to get into product creation but doesn’t have a following? Well it doesn’t mean that you can’t create a product…in fact, I highly recommend that you do create one.
I’ve created several products now and while they don’t make me a lot of money, I have made some income. Plus it’s also nice knowing that I now have some buy buttons online.
If you’ve been blinded into believing that just because you create a product, that you will be bombarded by buyers. We would all love that and we see others creating sales left and right.
The truth is hard to hear, but I’m going to tell you what I’ve experienced from selling products online. Now just because this is my experience does not mean that you will see these results. Heck you could surpass my results and make sales left and right.
What I Have Learned From Creating My Own Products
1. Don’t expect to see a rush of sales, especially if you’re not well-known. Yes you will get some sales, especially if you know how to put your offer in front of people who are looking for a product like yours.
2. Don’t stop with one product. Most people tend to believe that if they just put out one great product that they can sit back and retire. Wouldn’t that be great…if it worked this way, I know several people who would’ve retired years ago.
3. Use your products to build your email list. One of the biggest reasons that I create low ticket products is to create my email list. When you have people on your email list, you have buyers. These people have purchased a product of yours and they will most likely be interested in buying your other products that you create.
4. Have a plan. I know that this sounds funny and the truth is that it took me a while to figure out what my plan was. One of the mistakes that I was making was that I was creating an email list and I really didn’t have a plan.
Are you building an email list? I hope that you answered yes. Now that you have an email list, do you have a backend game? I remember listening to a recording of Paul Nicholl’s once and he was talking about how he sells low-ticket products to get people on his list.
Once they were on his list, he put them through an auto-responder campaign that would then sell higher ticket items.
So if you’re building your email list…great. Now it’s time to sit down and decide whether you actually have a plan in place that will help you make the most of the emails that you collect.
5. Email your list. It’s crazy how many people are scared to email their list. They are scared that they will get unsubscribes if they email the people on their lists. I will get more into this later, but the important thing that I wanted to get across, is that you need to email your email list that you build with your low-ticket products.
Does Product Creation Work?
In layman’s terms, yes it does work. As long as you go into knowing that you won’t get rich from creating small $7-$10 products. Heck you might not even make some sales on your products.
However, as you continue putting out quality products and people start seeing your products more and more. You will get buyers for your products and best of all you now have a system that can make you some money and build your email list at the same time.
So if you haven’t gotten your first product out there, ask yourself…what’s holding you back?
Journey To Full-Time Income