10 Lessons I’ve Learned From Creating My Own Product

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10 Lessons

While I can’t say that I’m an expert product creator, I can tell you what I’ve learned from creating my first membership product.

I still have not completed the product 100% but I would say that it is 95% completed.

I’m just waiting for the graphic designer to send me back the graphics for the WSO page and then I can get the sales page on my site set up, as well as the other pages I need.

Once I get those set up, I will quickly create the sales funnel. Then it’s time to test the sales funnel and make sure that everything works properly.

So now that I’ve gotten 95% of my product created, I wanted to share with you what I’ve learned by working my a** off and doing a lot of my own work.

I decided not to outsource a lot of my product, because I wanted to learn how to do it myself.

Besides if you’ve ever taken a look at the outsourcing fees, then you know that it can be extremely expensive.

As I mentioned, this is my first real product that I’ve created and am getting ready to do a product launch on the Warrior Forum.

10 Things I’ve Learned From Creating My Own Product

An Idea: Everything begins with an idea. You may have an idea right now brewing in your mind. Once you have an idea, it’s time to find out if there is a demand for it or not.

There are several niches and sub-niches that you can create products in. Take the time to do some due diligence to make sure that there is a demand for the product you’re creating.

If you see several other products in the same niche, that’s always a good sign. If you enter a niche where there are no products…chances are you will have a hard time convincing people they need your product.

A Problem: By now you realize that many people who run their internet marketing business have several issues. If you can solve their problem and provide them with an easy method that they can begin using.

There is absolutely no reason why you should not have success with your product.

Time Management: As you may know, I am currently a full-time student and have been working on my first membership site. Many people make excuses that they can’t fit their internet marketing business into their everyday activities.

It’s been extremely difficult going to school, doing research papers, taking care of everyday life things while finding the time to work online.

There have been several days that I’ve had to wake up at 4:00 a.m. just to get things done. If you want to achieve something, it does not matter how much time you have. As long as you are willing to make sacrifices, there is no reason why you can’t accomplish what you want to.

Staying Focused: One of the things that I’ve noticed is that it’s easy to get side tracked. We all know that there are new shiny objects that appear on the internet.

I’ve realized that I’ve had the most success when I put my head down and get to work. Stay away from those shiny objects that promise to make you money overnight.

We all know that it takes hard work to succeed online. Don’t get side tracked and forget about working on your product each and everyday.

Education: If you are trying to build a business online, then it’s vital that you invest in your business. Many people will tell you that they did not experience success until they invested in an online mentor.

I know that this is true for me. I broke down and invested in my first real coaching program this past May. I can’t even begin to explain to you how great it is to have someone I can talk to on the next step I need to take.

Sure you can create your own product without getting a coach. But I’ve realized that learning from someone who has had the success you desire is the quickest way to your success.

Patience: There have been several days that I’ve wanted to rush something in my product, just in hopes of getting it completed.

If you decide to do a lot of your own work, then you will realize that some parts will definitely take a lot longer than others. The part that seemed to take me extremely long was the copywriting.

I highly recommend that you outsource this part if you don’t know how to do your own copy. I was fortunate to have a coach to help me with my copy. I still don’t know how well it will convert…only time will tell.

Mind Map: One of the things that I didn’t do when I started my product creation is creating a mind map of how I wanted my product set up.

Don’t make the same mistake that I made when I got started. I did everything from my mind. I knew what I wanted my membership to look like, but I think it would’ve been easier to create a mind map from the get go.

There are so many different mind map products you can use, the one that comes to my mind is Free Mind and the best part is that it won’t cost you a penny.

Expenses: I don’t care what type of product you’re creating, there are going to be some costs for your product creation.

Most of us don’t want to spend a lot of money on our first product, after all we really don’t know how well it will convert and make sales.

Will you actually make your money back?

You can’t really look at it like that. Every product that you create, you have to think of it as an investment. Sure you don’t want to create a bunch of products that no one wants.

This is the reason that you want to take the time to do your research to find out if there is a demand for the product you’re getting ready to create.

Unfortunately if you are a product creator, you will need to invest in certain products that will make life easier. If you are selling digital products online, you need a method that will allow the buyer to access their products.

I chose to use Digital Access Pass to set up my membership site. There are several other membership scripts and plugins you can use.

Sure you may not be building a membership site, but you still need to consider other things that will make life easier for both you and your potential clients.

If you create an ebook and need a way to deliver your product, I would highly recommend you invest in DLGuard. It’s a great way to deliver to your client, the best part is that you can set the link to expire at a certain time.

This means that they will not be able to share the download link with anyone who did not invest in it.

The best part about investing in your business, is that most of the products that you need to purchase, you will only have to purchase one time.

This means that for your next product and every product created after that, you won’t have to worry about having to buy all these themes, plugins or membership scripts ever again.

I don’t even want to think about how much I’ve spent on creating my own product.

The great thing about creating info products, is that you don’t have to spend a lot to get your first product created, but you better be ready to invest a little bit into your product creation.

Hard Work: We all know that blogging or trying to make money online is hard work. I’ve realized that creating my first membership site is the hardest work I’ve ever done.

There have been several days that I have not wanted to do anything online. Yet, I get up and make myself do it anyway.

You have no one to blame and if you want to get a product created, then you are going to have to roll up your sleeves and quit making excuses.

Branding: Okay you know the importance of building a brand and letting people get to know you. Yet so many of internet marketers tend to want to hide behind pen names.

I know because I was one of those internet marketers who had several different pen names.

Today however, I am actually putting myself out there no matter what. I want people to know the real me, after all it’s important to remember that people will only buy from people they trust.

So stop hiding behind those pen names, especially if you are thinking about becoming a product creator.

You May Learn Different Things That I Did

As I mentioned above, my product is still only 95% completed. I know that I will still learn a lot more.

However, this is what I’ve learned since I started working on my product five months ago. Yes I know what you’re thinking.

You’ve been working on your product for five months?

Yes I let the little voices in my head get the best of me a while back. So I walked away from my product and started working on other things.

The voices kept telling shouting…”what makes you good enough to put out a product?”

Believe me if you have something that you’re good at or passionate about. Then you shouldn’t let anything stop you from creating a product.

So do I believe that creating your own product is worth it?

Absolutely, I would do it again. Of course I still don’t have the stats of how profitable my first real product launch will be. But I will keep you updated along the way and share everything with you.

Time To Share

Have you created your own product? What did you learn from your experience?

Would you recommend others to create their own product and if so why do you feel people should become info product creators?

Journey To Full-Time Income

Susan Velez




    • IM With Susan Velez says

      Hi Micah,

      I know you’ve already completed a couple of product launches and have success with them. My main thing is that I’ve been trying to add as much value as possible….If find myself always trying to add more.

      I have to admit that I’ve been dragging my feet more often than I should. Once I get the graphics back I just need to set up the sales funnel and then test it out…then it should be 100% completed.

      Thanks for stopping by and have a great day.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  1. says

    Hi Susan,

    If you break even with your first product then you have done very well and even launching it is more than many others manage to achieve.

    The warrior forum is a good place to start as you have very targeted traffic and once you start getting feedback and conversion details you can start to approach affiliates to help get you more traffic and sales.

    Andrew Stark invites you to read…5 Ways To Achieve Success With Paid To ClicksMy Profile

    • IM With Susan Velez says

      Hey Andrew,

      I don’t really know what to expect as this is going to be my first product launch. I’ve heard a lot of stories some good and some bad.

      I’m sure since so many people create their own products it can’t be that bad. Thanks for stopping by and taking the time to comment, I hope you have a great day.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  2. says

    Hi Susan,
    It’s interesting to read this post and thanks for sharing these points with us.

    I’m excitedly waiting to see your finale product go live.
    Congratulations and have a beautiful weekend

  3. Reginald says

    Hi Susan

    Oh wow you really planning to nail it huh :) I heard about your program and hey, I think you are really doing well.

    I have yet to start my own membership yet unless I can ditch my day job. Lol…

    Oh well, looking forward to read more and this is one great advise for those who are planning to start a sales program :)
    Reginald invites you to read…What Should You Know About Traffic Generation Today?My Profile

    • IM With Susan Velez says

      Hey Reginald,

      I’m hoping to nail it. I will definitely keep you updated on how it goes once the product is actually launched. Still have some things to do, but I plan to get it 100% completed this month.

      Thanks for stopping by and taking the time to comment, I hope you have a great day.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  4. says

    Hey Susan,

    I always enjoy reading about other people’s experience who have gone through this before I dive in myself. I mean I’m already on this path but have really been dragging my feet.

    It’s not exactly not having enough time that’s been my particular issue, it’s a lot of things that have been happening throughout this time that put a complete stop to this as I’ve mentioned in earlier comments.

    I know there is so much involved and I think a lot of that made me nervous too but as I’ve mentioned to you before, I so admire your dedication to completing this and I know you will very soon.

    Thank you for sharing this with us Susan and I can’t wait until it’s release.

    Hope you’re enjoying your weekend.

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    • IM With Susan Velez says

      Good Morning Adrienne,

      It’s definitely been a challenging experience for me, but I have been juggling so much on my plate. I’m sure that you it won’t be so challenging for you.

      I appreciate your comment and I know that when you do create your product, it will be fantastic. Can’t wait to hear about it when you do get started.

      I can’t wait till it’s released as well, that means that I actually will have actually done it.

      Thanks for stopping by and I’ll talk to you later.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  5. Geri Richmond says

    Hi Susan,

    Great article and boy, did you hit the nail on the head about creating a product.

    I’m in the midst of creating my own product, as well.

    I created my give-away subscriber e book and thought that was hard.

    I give you a lot of credit for going to school full time and running an internet business. Kudos to you girl. :)

    Let me know when you launch and good luck.

    Geri Richmond

    • IM With Susan Velez says

      Hi Geri,

      Glad to hear that you’re creating your own product as well. I definitely think that’s the way to go.

      I thought creating the freebie for my product was a little challenging as well. I decided I didn’t want to create another ebook, so I created a video.

      I’m starting to realize that I prefer creating videos over ebooks.

      Going to school and working online is a lot more difficult than I thought it would be. I have definitely learned how to manage time better than I ever have.

      I will definitely keep you updated about my launch and the whole process. Thanks for stopping by and I hope you have a great day.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  6. Theodore Nwangene says

    A very interesting post Susan,
    In my own honest opinion, one of the best ways to make money from the internet is to create and sell your own products.

    Many people don’t know this yet while some other people are thinking that they are not good enough yet to create a product but just as you mentioned above, we all have something to teach others so, why not make money from our little knowledge?

    Yes, in every business, there must be some some investments and if you really want to ensure the success of your business, you must not skip the investments part of it.

    You know, I’ve been thinking of creating my first product for sometime now in the form of an ebook but, there are so many things that always stood on my way.

    As you may have known, I’m also a full time student like you and, its not easy at all to combine both school stuffs and the business together with so many other daily activities but, I’ve made up my mind to create my own product very soon in fact, i will start laying the foundation now.

    But, I’ve been thinking whether it will be better for me to create a kindle ebook or, just sell the book via services like ejunkie and so on. What do you think about this?

    Thanks for sharing Susan and, I can’t wait to see your first product :).
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    • IM With Susan Velez says

      Hey Theodore,

      We do all have something to teach others, so why not create a product and begin helping others. Glad to hear that you are thinking about creating your own product.

      It is difficult juggling everything with going to school full-time. However, I know that you can do it.

      Since this is my first real product, I don’t have any knowledge about the Kindle ebooks or using ejunkie. I know several people have had really good luck with Kindle books.

      Let me know which avenue you end up taking when you create your first product. I’d definitely like to hear about it. Thanks for taking the time to stop by and I hope you have a great day.

  7. says

    Lovely, I must say-your post has shown me how important it is to have a mentor, someone who guides you along the way.

    By so doing we make our journey far easier, and commit less mistakes that might have discouraged us. Susan, thanks for sharing your story with us.

    Wish you success.

    • IM With Susan Velez says

      Hi Peter,

      It took me a long time to realize the importance of getting a coach. I tried to do it by myself way too long. It’s definitely possible to do it on your own.

      I just realized that it’s easier to get things accomplished when I have someone show me what I need to do, or be able to ask questions when I need to know something.

      Thanks for stopping by and I hope you have a great day.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  8. says

    Hi Susan,

    Fingers are still crossed, stuck there and waiting for the final launch of your product, it’s not been easy but you’ve done a good job in diving through the currents. At least you’re experienced now (and lesson learnt by others). It’s definitely not going to be new you in your future products to be created.

    Off topic: how’s school? Hope everything’s going fine?
    Gilbert Samuel invites you to read…5 blogging communities to promote your blogMy Profile

    • IM With Susan Velez says

      Hi Gilbert,

      Thanks I can’t wait for the launch either…still waiting on the final graphics then I will set up the funnel and test it.

      School’s fine by the way..busy as ever since the end of the semester is a little over a month away. I hope you’re doing good in school.

      Thanks for stopping by and I hope you have a great day.

    • IM With Susan Velez says

      Good Morning Okto,

      Glad you liked my personal experience and I do agree that patience and focus play a huge part to creating your own product. Thanks for stopping by and I hope you have a great day.

  9. Silviu says

    Hi Susan,

    I haven’t created my own product, yet. I want to take the affiliate marketing path, first. Then, after gaining enough experience, I’ll create my first product.

    However, it is very useful to know the lessons you have learnt from creating it.

    One of the most important ones seem to be “the mentor”.
    If you have a mentor, you will achieve success faster and reach higher than if you walk alone. I will click that link to see the coaching program and the mentor you chose. I must confess: I am very curious.

    Have a wonderful day
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    • IM With Susan Velez says

      HI Silviu,

      I started out with the affiliate path and I still use it. I just decided to create my own product in May.

      While I think that anyone can create a product without a mentor, however, from my experience it is much easier when you have someone you can consult in.

      Thanks for stopping by and I hope you have a great weekend.

  10. Sherman Smith says

    Hey Susan,

    You are really on point with yours and transparent about it. That’s all part of branding. I know how hard it is to create your on product and get it going. I know you’ve lost much sleep getting it going, but you can tell how passionate you are about it.

    One thing people fall short on is patience. They’re so focused on how far they gotta go instead of how far the got from the beginning. You’ve come a long way and you’re learning the lessons each step of the way.

    I’m definitely going to put down DLGuard on my list. I’m looking to create another product, specifically an ebook, and this definitely sounds like it will help to lock it in!

    Thanks for sharing!
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    • IM With Susan Velez says

      Hey Sherman,

      Creating my own product has definitely been more work than I thought that it would be when I first got started.

      DLGuard is definitely worth it if you are planning on selling any type of digital products. I love the fact that you can set the links to expire. Let me know when you create your next product, I would love to hear about it.

      Thanks for stopping by and I hope you have a great day.

    • IM With Susan Velez says

      Hey Ryan,

      It’s been a lot of hard work and still working on it. I’m sure once I get it completed, I will be happy I did it.

      Let me know if you ever do decide to create a product. I sure would love to hear about your experiences…have a great day.

  11. says

    Hi Susan,

    I’ve just started creating my product so I found your post very useful. Thank you for sharing your valuable experience.

    Best wishes.


  12. Laura Raisanen says

    Hi Susan,

    Excellent post, I find this really helpful to me – as you know, I’m creating my first product as well.

    What I’ve learnt from it so far is that it definitely takes a LOT of hard work and commitment to create a product and as you’ll be spending a lot of time working on it, it makes sense to choose something you really like. I totally agree with you on getting a mentor. My mentor is my saving grace when it comes to this product, it’s wonderful to know you have someone who you can ask for guidance when you’re not sure on how to proceed. Sometimes it’s just helpful to bounce ideas off someone who knows what they’re talking about.

    Thanks for sharing Susan and good luck with finishing the product! :)

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    • IM With Susan Velez says

      Hi Laura,

      Creating your own product is definitely a lot of hard work, especially if you do a lot of it yourself.

      I have to admit, I don’t think that I could’ve gotten this far without a mentor. It’s definitely nice to have someone you can turn to when you get stuck along the way.

      Good luck with your product and let me know how it comes along. Have a great day and I’ll see you later.
      IM With Susan Velez invites you to read…10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  13. Victorino Abrugar says

    Hello Susan. I agree, and I can attest that focus is really important. Distractions may come to us, and they may come in many forms. Some distractions are even disguised as opportunities – but in reality they are there to ruin our original plan.

    Thank you for sharing you lessons to us. They will surely help those who also want to start their own product.

    • IM With Susan Velez says

      Hey Victorino,

      Distractions are huge, it seem like I have been distracted this week and have not been able to get things done.

      We just have to find a way to get over those distractions. Thanks for stopping by and I hope you have a great day.
      IM With Susan Velez invites you to read…Setting Up A JV Page or JV BlogMy Profile

  14. says


    It was really a huge post, i enjoyed reading about your experiences or lessons learned from creating a product.

    And yeah time management is really important while working on a product we need to focus on it so that it can bring some good outcome.


    • IM With Susan Velez says

      Hi Tushar,

      I’m glad you liked the experiences I’ve learned. I have definitely learned how to manage my time more. When I sit in front of my computer, I know what needs to be done and I focus on just that.

      Thanks for taking the time to stop by and comment, I hope you have a great day.
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  15. says

    Hi Susan,
    I have created only one product and that was en ebook. I put in a lot of efforts and tried to make it as informative and useful as possible. I priced at only $7 and had modest success with it.
    After reading this article, I plan to start and make something new this time. Thanks for sharing this useful information with us.

    • IM With Susan Velez says

      Hey Vineet,

      Glad to hear that you had a lot of success with your first product. I still haven’t launched mine yet. Did you do a big launch how what avenue did you take to get your product out to the market?

      Thanks for taking the time to stop by and I hope you have a great day.
      IM With Susan Velez invites you to read…How Many Spam Comments Does Your Blog GetMy Profile

  16. says

    Hi Susan,

    For me, managing time and staying focused are the biggest challenges, as clients vie for the lions’ share of my time. I have discovered that if I put all of my time into the present (my current clients), my future begins to unravel. Reading to stay on top of my industry, blogging, commenting, social media… that time investment eventually converts into my future clients and the growth and stability of my business.

    Someone recently reminded me that my investment into my future is sacred and it’s time that must be blocked out on my calendar as surely as time at the gym, with family, or any other worthwhile investment.

    – Cole
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    • IM With Susan Velez says

      Hey Cole,

      I think that learning how to manage our time is one of the most difficult things. Especially, when we have so much going on. And you’re right, it’s important to keep reading and staying on top of learning what’s new and what’s working.

      Seems like you’re doing an awesome job, I hope you have a great weekend.
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  17. says

    Hey Susan
    Reading your articles one by one, and wondering if you have a detailed post on launching your own product… May be a complete story and how anyone can copy the idea….. If not, consider crafting one article like that, as it will be very handy….

    • IM With Susan Velez says


      This is a great idea for a post. I will definitely get on it as soon as I have some stats about launching my own WSO. I do have a product created and have been dragging my feet about finding JV’s and affiliates.

      I just don’t seem to have the time to do all that with me going to school. But stay tuned as I will write up an article about releasing my own WSO. It won’t be a big launch as I can’t seem to find the time to look for JV’s right now.

      Talk to you soon, have a great day. null
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  18. Luke Corden: Aspirationalist says

    I have recently gone through my first product development and I can relate to a lot of what you say. I also really like your passion and determination to never go back to your 9-5. I am in a similar position myself. I’m quitting on the last day of this year never to return.

    If you have the time you can read about it on my blog.

    Keep up the good work and thanks for the share.

    • IM With Susan Velez says

      Good Morning Luke,

      First of all congrats on your first product development project. Second congrats on reaching your goal of quitting your job on the last day of this year. That’s an awesome goal to have achieved.

      I quit my job at the Post Office in 2005, but I quit it before I was making any money and before I even knew about internet marketing. It has been tough, (you did it the right way) but my goal is to not have to get a job ever again.

      I will definitely check out your blog later today, I’m sure that you have a lot of great content to offer.

      Thanks for taking the time to stop by and comment, I hope you have a great day. null
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